Sales Kick Off Week

Project Overview

At the beginning of 2023 Kantar XTEL officially become a standalone company from its parent company Kantar. Shortly after the separation the company hosted an event in Bologna Italy for all the employees to align on the roadmap moving forward and an opportunity for everyone to celebrate the new company. The marketing team requested a design for the event that embodied the “Week 1” theme. Week 1 refers to the first week of the new company and the 1 refers to one integrated team, one organization, with one purpose, and one goal. To visualize this theme, I created the 1 design with the multiple lines that can be seen on the event materials. Each line of the 1 refers to the different meanings behind the 1. To tie the design closer to the companies branding I incorporated the blue to yellow gradient to match the company logo.

The event required several assets including posters to be printed and stagged around the headquarters in Bologna, agendas for the meetings and presentations scheduled for the week, email banners to send out communications, and a video that would open the official sales kick off presentation. I worked closely with the marketing team to conceptualize the Week 1 theme which all revolved around the 1 composed of multiple lines. The project required me to manage all needed collateral, maintain project updates and statues with the marketing, sales, and leadership teams, and ensure all materials were delivered on time.