Promotion Optimization Institute Conference

Project Overview

The Promotion Optimization Institute (POI) hosts a semi-annual trade show for vendors in the trade optimization industry to gather and meet with and present to prospective clients. Each year Kantar and Kantar XTEL hosts a booth at the event and participates in the presentations and talks given. The marketing team and I worked closely together to produce all needed materials for each conference. With my skillset allowing them the opportunity to have a custom video at their booth, a new video was created for each conference. To create the video and ensure the accuracy of information I collaborated closely with the sales and marketing team to highlight key parts of the solution.