Kantar XTEL Overview

Project Overview

At the end of the 2022 summer the Kantar Trade Optimization division announced it would be divesting from Kantar into a standalone company beginning 2023. With this divestiture came a need to rebrand the standalone Trade Optimization group by its new name, Kantar XTEL. This video was created in collaboration with the Kantar XTEL marketing team for the first in-person event the newly name Kantar XTEL would be attending. The aim of the video was to establish Kantar XTEL as a reputable company that continues to carry the values and offering as they did while a part of the larger Kantar. I collaborated closely with the marketing team to ensure the proper message, values, and offerings were being shared professionally. The marketing team drafted a script and loose storyboard which I used to create this video.