Trade Promotion Management

Project Overview

The Kantar Trade Optimization offerings are always evolving, which led to the creation of this video. The Kantar Trade Optimization sales team wanted a video that highlighted their new templated solution approach. Having had success with previous videos explaining the solution, the decision was made to create a video promoting this new approach. I teamed up with the sales team to produce the video. The sales team and I drafted a script covering the new approach in accessible language that would work across multiple platforms and in person events. After finalization of the script, I drafted story boards to visualize the key concepts. Working closely with the sales team, the storyboards were approved and I produced the final video.